What do you know? Social Media actually WORKS.

Interesting!

It's Caylah... With a "C"

There’s no denying, the average person, myself included, is involved in some form of social media. Typically for its namesake… to be SOCIAL. But then there’s those of us who want to know how social media is utilized in the fields of advertising, sales, promotion, public relations, etc. These days, it’s rare to find a business/company that does not manage a social media front. But is it working for them? The quick answer: ABSOLUTELY. Working in retail myself, this is great news.

A study done by Twitter and Datalogix has proven that online advertisement content and promotion are working for businesses offline. Well, at least for the 35 brands tested. But coming from someone at the bottom of the totem pole (I’m a sales associate), it’s nice to hope online advertising is working for the higher ups in the company. But here’s what their study found:

1. Those who engaged…

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